A SYNAPTIC MEDIA GROUP AGENCY
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Smarter, Faster
Digital Marketing
ClickSynaptic offers a partnership, not a set of "packages".
With the aim of becoming your long-term marketing partner, we devote ourselves fully to your success.
Every solution below is available within a custom digital marketing plan, including strategic guidance along the way.
Prefer the à-la-carte route? Talk to us about using any of these solutions on their own.
Search Engine Marketing (SEM)
Ads featuring your business, at the top of Google's search results. Compelling ad copy, strong calls to action, highly targeted. Put your offering front-and-center, right when potential customers are searching for it.
We're certified Ads pros and a recognized Google Partner organization. What does this mean? We're very good (dare we say excellent) at this, and our clients entrust us collectively with millions of their marketing dollars.
You'll be in good hands.
Display Marketing
Increase your brand's exposure within your target market. Reach customers on the Google Display Network and beyond, inexpensively. Show your ads to hundreds of thousands of viewers, and pay only when they click.
Stunning banner ads with custom graphic design, high-resolution photography, and crafty HTML5 animation, ready for mobile devices as well as desktops/laptops. Our ads just dare prospective clients not to click.
Landing Pages & Microsites
Your website may be beautiful and informative, but is it designed to encourage maximum contact or purchases from customers? In the digital marketing world, this is known as "conversion optimization", and over the years we've become quite adept at it. We'll assess your existing website, discuss with you how it might be improved, and explain the pros and cons of using landing pages or microsites instead, in conjunction with your advertising. Our landing pages are modern, attractive, and conversion-optimized.
Remarketing
Remarketing involves keeping your ads in front of prospective customers as they traverse the web after visiting your site. In many industries, previous site visitors are the richest source of new customer potential. Remarketing makes sure they don't forget about you. You've likely experienced this yourself, if you've ever visited a site and later found that you're seeing the company's ads "everywhere". Fortunately, ClickSynaptic has access to "everywhere".
Shopping/eCommerce Marketing
How do you digitally market an entire inventory of products simulataneously, each with individual characteristics and prices? With qualified help, of course.
ClickSynaptic's proprietary product database solutions integrate with Google's Ads API to run large-scale shopping/eCommerce campaigns from the Google Merchant Center.
Need assistance taking high-resolution photos of your inventory and organizing prices & attributes? No problem — your advisor can arrange this.
Social Marketing
Get your message out to just the right audience. Target your advertising on the basis of demographics, psychographics, behavioural characteristics, affinities, hobbies, group inclusion, and more. Social networks including Facebook and Twitter collect immense stores of information about consumers, and package this information into overlapping groups of "audiences" for advertisers. This allows for impressive fine-tuning with respect to who hears your message — which means lower costs and higher levels of engagement.
We typically use social marketing as a complement to search engine marketing, as social marketing respondents often dwell higher up in the research/purchase funnel, although there are times when it makes good sense to use social marketing on its own. Your advisor can guide you in the right direction here.
Mobile-First Marketing
You may have heard that we're living in a "mobile first" world: For answers, directions, shopping, just about anything, we turn first to our mobile devices. In advertising, this means that we need to design and target primarily for mobile devices, and secondarily for other channels.
While some agencies still sell "Mobile Marketing" as a separate category of services, we know that day has passed. Instead, we simply structure all of our solutions with the mobile-first world in mind: Search campaigns, display campaigns, landing pages, remarketing, social marketing, email marketing — in each of these, the mobile experience is front-and-center. This is not an "add-on"; this is a given.
Just need the phone to ring? We can make that happen. Target calls on certain days, between certain hours, from certain locations, within certain demographics. Franchise or multiple business locations? No problem — send calls to the nearest location.
Track performance in your own Calls Portal. View statistics, call dates & times, and listen to recordings. Learn which marketing efforts are making the phone ring. Or, leave the analytics to us, and ignore the portal. (We'll be watching it anyway.)
Email Marketing
Your customer email database is a rich and valuable resource of future attention. Is it being put to good use, or is it stagnating? Worse, is it being over-used, to the point of customer alienation?
Between email database segmentation, in-tune copywriting, snappy design, email analytics, and an experienced understanding of optimal timing, we can help you realize the full, profitable potential of your contact list.
Video Marketing
The twenty-first century version of TV advertising, only better (and much cheaper). Showcase your business via YouTube and other properties, targeting the right prospects with Google's TrueView In-Display and In-Stream video ad formats. At ClickSynaptic, we're adept at demographic and behavioural video targeting for customer acquisition.
Whether your business already has a video or needs one shot & edited, we have you covered, with full videography capabilities.
Analytics & Reporting
Analysis for continual improvement is at the heart of every campaign we design. No fewer than 25 metrics are tracked, although we never lose sight of (and therfore optimize for) the most important to our clients — CPA and ROI.
Part of our commitment (indeed, our promise) to keep our clients up to date involves providing access to a beautiful 24/7/365 Reports Portal, which complements the regular updates, ideas, and strategy discussions they have with their advisor.
Strategic Consultation
Many digital marketing firms avoid dealing with this, as it can be the most complicated aspect of a business relationship.
Here, we think it's pivotal. If we don't meet with you, ask you the right questions, learn about your business' history, and understand your future plans, how can we present your brand to the market? So, we do all of this, and we roll the knowledge into an appropriate digital marketing plan.