​What should you expect from a ClickSynaptic SEM program?

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In a phrase:  Thoughtful and profitable search advertising.  We've achieved success for ourselves and our clients because we believe in a tailored approach.  Here's what you can expect:

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A dedicated account manager.  This is the individual responsible for your marketing success.  Their role is to get to know you and your business, in order to properly construct your advertising campaigns, and to be available to you at all times to support your objectives — by email, phone, and yes, even in-person.  Over time, many of our account managers reach "trusted advisor" status with their clients, as many of our consultants have marketing expertise well beyond digital marketing.

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We'll ask many questions about your business.  Beware of any digital marketing agency willing to prepare your campaigns without first establishing a thorough understanding of your business and your goals.  Your campaigns will be informed by your business' historical marketing approaches, current brand strength, general market strengths, any other advertising currently running (e.g., print), geographic and demographic targets, any existing competition, and a host of other factors.

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We'll design and develop your campaigns.  This is where we bring all of our industry knowledge, technical expertise, creative talent, and proprietary processes to bear in crafting an outstanding set of campaigns for your business.  This is often, though not necessarily, done in combination with other digital marketing elements (e.g., display campaigns; landing pages/microsites).

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We'll ask for your feedback.  We are indeed the advertising experts, but you know more about your business and market than anyone else, so we need your feedback.  We'll want you to take a look at your campaigns and approve them, or make suggestions for changes, before we begin running them.  (This type of close collaboration will form a theme throughout your relationship with ClickSynaptic, and in particular, with your account manager.)

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We'll launch your campaigns, followed by obsessive monitoring, adjustment, and improvement, indefinitely.  Search Engine Marketing is a long-term game, not a set-it-and-forget-it solution.  To succeed on your behalf, our team will make regular and frequent updates to your campaigns, including fresh ad copy, new keywords, bidding and targeting adjustments, and quite a long list of other factors we won't bore you with here (although we can — so feel free to ask).  The objective is always to find new customers for your business at an ever-lowering cost, so we pay attention to metrics that matter — click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on investment (ROI).

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We'll remain in close contact.  You can expect to be in communication with your advisor about as frequently as you like.  In the beginning stages, it's not uncommon to communicate several times weekly about performance, adjustments, and planning.  Monthly performance reports including commentary are always provided (to supplement your anytime-accessible performance dashboard).