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Product Inventory Advertising
Don't leave a single product unadvertised.
For our retail clients with many products, ClickSynaptic can integrate inventories of any size with Google's Merchant Center, and create unique dynamic ads for every single item.
Reach shoppers at the exact moment they're searching for your products, with attractive photos, pricing, relevant details, even promotional offers.
These ads appear on Google Shopping pages, as well as directly within Google's search results.
Shopping ads work within an auction and are priced with a pay-per-click model — similar to regular Google search and display ads, although there are additional complexities. Your ClickSynaptic advisor can identify the bidding strategy and general setup that makes the most sense for your business.
No inventory database or online listing? No product photos?
No problem. Your advisor can work with you to set up and maintain a product database along with the product "feeds" that support Google Shopping campaigns. Feed management is half the battle in running a profitable inventory-based campaign, so you can rely on our expertise for this.
Properly lit, edited, and scaled photographs are an integral part of any Shopping campaign as well. Talk to your ClickSynaptic advisor about this — we can arrange to have high-resolution photos of your products taken on a regular basis, and fed into your database.
Advertise Wisely.
While it's theoretically possible to advertise all of your products to all shoppers at all times, this isn't necessarily a wise strategy. Within your suite of products, some will have higher CPAs (Cost Per Acquisition — i.e., cost per sale) than others. Some will be best advertised to certain demographics, or on weekends, or when stock levels are high. Knowing these details can mean the difference between positive and negative advertising ROI.
It is your ClickSynaptic advisor's job to learn these details and apply them to create a smart shopping campaign strategy, including scheduling, demographic and psychographic targeting, promotion-based targeting, seasonality considerations, and more — all to achieve the lowest possible CPA for your products.
Large Retailer or Franchise? You have even more options.
ClickSynaptic teams have extensive experience in establishing inventory-based Shopping campaigns across franchises and large retail databases.
Has your business applied yet for Trusted Store status with Google? Do product ratings appear in your ads? Are the Google My Business listings for all of your locations up-to-date and linked with your advertising account(s)? Are you running product-level promotions on the basis of stock levels or other important factors? We can facilitate all of this.
There are various benefits, including ad purchase economies of scale, available to larger retailers and franchises. Ask your advisor for details.
